Discrete Vs. Continuous Data: What's The Difference?
Dec. 12, 2023 | By Irina Prevalova - Adverity
When it comes to making informed marketing optimizations, there's no argument about the critical role that data plays. Accurate data analysis is the foundation of effective marketing decision-making and strategic planning.
However, working towards data-driven decision-making is often easier said than done.
One of the first steps you need to take in the pursuit of becoming more data-driven is fully understanding the different types of data you have and the different insights you’re able to draw from it.