Discrete Vs. Continuous Data: What's The Difference?

Dec. 12, 2023 | By Irina Prevalova - Adverity

When it comes to making informed marketing optimizations, there's no argument about the critical role that data plays. Accurate data analysis is the foundation of effective marketing decision-making and strategic planning.

However, working towards data-driven decision-making is often easier said than done. 

One of the first steps you need to take in the pursuit of becoming more data-driven is fully understanding the different types of data you have and the different insights you’re able to draw from it. 

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