A Marketer’s Guide to CTV Advertising Benchmarks
March. 25, 2024 | By Abbie Baxter - DISQO
Connected TV (CTV) advertising isn’t new, but it has gained significant traction in recent years as viewership habits lean increasingly digital.
eMarketer projects that CTV advertising spend will grow 22.4% to reach $30.10 billion in 2024, solidifying its place as the fastest-growing major ad channel in the US. CTV’s ability to deliver incremental lift in concert with linear TV, social, and digital can’t be ignored.