A Marketer’s Guide to CTV Advertising Benchmarks

March. 25, 2024 | By Abbie Baxter - DISQO

Connected TV (CTV) advertising isn’t new, but it has gained significant traction in recent years as viewership habits lean increasingly digital.

eMarketer projects that CTV advertising spend will grow 22.4% to reach $30.10 billion in 2024, solidifying its place as the fastest-growing major ad channel in the US. CTV’s ability to deliver incremental lift in concert with linear TV, social, and digital can’t be ignored.

More…

Previous
Previous

TransUnion and MRI-Simmons Collaborate to Enable Addressability throughout the Advertising Ecosystem

Next
Next

How To Get The Most Out Of A Marketing Analytics Platform