Cracking the Gen Z Code: Engage, Influence, Win
May. 27, 2024 | By Megan du Toit - Dentsu
Suss, cancelled, ghosted… At 44, I find myself irresistibly drawn to the world of Generation Z, a group that lives and breathes in a digital sphere my body struggles to fully keep up with.
My interest isn't entirely misplaced; my son belongs to this intriguing generation, and as a marketer, understanding Gen Z is both a personal curiosity and a professional necessity.