Creative consumer connections: how to reach your consumers
May. 1, 2024 | By Kantar
Kantar’s Creative Effectiveness Awards celebrate the world’s most creative and effective ads. Learn more about how they make that all-important connection with their audience.
To grow, brands need to predispose more people, by creating connections through exposures and experiences. When people are predisposed, they know what your brand means, and how it stands out from others. Advertising’s role is to bring these to life.