How to Optimize Google Ads Conversion Tracking With Custom Conversions

June. 10, 2024 | By Madeleine Radunz - Adverity

Conversion tracking is crucial for measuring the success of your campaigns. Google Ads offers powerful conversion tracking tools to help businesses understand the effectiveness of their advertising efforts. 

However, traditional conversion tracking methods may face transparency challenges, limiting your ability to gain insights and optimize campaigns effectively. This is where custom conversions come into play, offering a solution to overcome these limitations and achieve transparent analysis for potential benefits. 

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