Mastering MMM in Mobile Advertising Amidst Digital Challenges

May, 2024 | By Analytic Edge

Mobile gaming has experienced explosive growth in recent years, becoming a multi-billion dollar industry. With over 2.7 billion gamers worldwide, mobile games account for nearly half of the global gaming market*.

In this highly competitive landscape, advertising plays a crucial role for game publishers, helping drive user acquisition, increase app visibility, and monetize games through IAP (in-app purchases) and IAA (In-App Advertising). As such, effective advertising strategies are vital for mobile game publishers to succeed.

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