Mastering MMM in Mobile Advertising Amidst Digital Challenges
May, 2024 | By Analytic Edge
Mobile gaming has experienced explosive growth in recent years, becoming a multi-billion dollar industry. With over 2.7 billion gamers worldwide, mobile games account for nearly half of the global gaming market*.
In this highly competitive landscape, advertising plays a crucial role for game publishers, helping drive user acquisition, increase app visibility, and monetize games through IAP (in-app purchases) and IAA (In-App Advertising). As such, effective advertising strategies are vital for mobile game publishers to succeed.