In the fast-paced world of digital marketing, timing is everything. Marketers strive to deliver their campaigns with precision, ensuring maximum impact and engagement from their target audience.

In the US, enterprise marketing attribution platform Alembic has raised $14m in series A funding, which it will use to enhance its engineering capabilities, broaden its product range and accelerate client acquisition. Backers include Jeffrey Katzenberg and Joe Montana.

Digital transformation has emerged as a critical strategic imperative for companies around the globe. It's not just a fleeting trend; digital transformation is crucial for staying competitive in an increasingly digitalized world.

Four years ago, we were among the first to celebrate Google's decision to phase out third-party cookies in Chrome because we knew they were always an incomplete and unreliable surrogate for real consumers, and we were more than ready for advertisers to stop pursuing scale at the expense of privacy.

While the marketing landscape has been in a state of upheaval for years now, in 2024, there will be a collision of multiple long-watched industry trends — particularly when it comes to the move to a cookieless ecosystem, new industry applications of artificial intelligence and the transition to a privacy-first reality.

Eyeota has announced that it is now activating Experian WorldView as Digital Audience Data in 36 countries around the globe. Multinational brands can now leverage Experian WorldView audience data for consistent and privacy-centric digital targeting on programmatic and social channels.

In 2023, AI took over marketing conversations. In 2024, it will take over marketing executions.

Entering a cookieless marketing world in 2024 will present challenges to brands across industries and B2B marketers are no exception.

Eyeota, a Dun & Bradstreet company and the trusted source of data for digital marketing, today announced that its audience targeting data powered by ID5 is now available for global activation on independent programmatic platform, Adform.

Veteran digital marketing firm Razorfish, a subsidiary of Publicis, has promoted Sisi Zhang to serve as its Chief Data and Analytics Officer, and hired Matt Lefever as COO.

It’s a tidal shift in digital advertising. Last week, Google began its long-promised phase out of third-party cookies in Chrome, the world’s most popular web browser.

Listening to Executive Vice President and CMO of Nationwide Mutual Insurance Company Ramon Jones describe business, one might think that collaboration will become this year's mighty buzzword.

Adform is the only global, independent and fully integrated advertising platform built for modern marketing.

Rocketer, a performance marketing company with proprietary media delivery technology, and TransUnion (NYSE: TRU), today announced the launch of Rocketer Powered By TruAudience, a data collaboration designed to supercharge how insurance companies identify high-value prospects and move them through the sales funnel.

Personalization is big business.

In today's digital landscape, the ability to harness, analyze, and utilize data has become a cornerstone of success for businesses across industries.

The Adtech landscape is undergoing a significant transformation with the impending demise of third-party cookies.

Data is the lifeblood of any digital marketing organisation, revealing customer journeys and preferences that help businesses craft the rich, personalised experiences customers have come to expect.

As AI hype and excitement sweep through the marketing and technology industries, many are posing important questions about AI’s capabilities and applications.

I think attention has always been the only real estate that matters. The world is always at odds about who is going to have the most influence.