The launch of ChatGPT in November 2022 brought AI into mainstream digital marketing, and the last 18 months have seen a rapid progression in AI technology's capabilities and its adoption within marketing teams.

Google hosted its annual I/O developer conference this week, unveiling a range of AI products and Gemini updates. Here's a breakdown of the key highlights:

Building on our initial report in the CMO playbook series, we release this second installment in the Capgemini Research Institute’s CMO playbook series, Generative AI and the evolving role of marketing: A CMO’s playbook.

Synthetic survey response specialist Fairgen has secured $8m in seed funding, as it readies to launch its flagship solution FairBoost, which it says doubles the size of under-sampled segments using predictive synthetic responses.

In New Jersey, applied behavioral science insights agency BEESY has announced the launched of a custom-built AI analysis model called SAM.

Tessa Burg, CTO at digital marketing agency Mod Op, lives for the “ah-ha moment” and “getting creative about capturing information” about an audience and users while respecting privacy.

In Chicago, consumer intelligence giant NielsenIQ has announced the launch of its 'NIQ Ask Arthur' GenAI-driven tool, integrated within the NIQ Discover platform.

San Francisco-based CX platform Gorgias has raised $29m from existing investors. The money will be used to expand the firm's suite of AI tools for eCommerce brands, and specifically to launch AI Agent, described as a fully autonomous AI teammate built on brands' own knowledge bases, data and integrations.

In the ongoing debate about advancements in AI technology and its impact on various industries, we are once again faced with an example of the Pareto Principle. While AI recommendations, strategies, and insights can get you 80% of the way, the last 20% makes all the difference.

Snapchat unveiled a suite of new augmented reality (AR) and machine learning (ML) tools during the 2024 IAB NewFronts event, aimed at assisting brands and advertisers in engaging users through interactive experiences on the platform.

Publicis Sapient, a digital business transformation company, today announced a partnership with Google Cloud to launch a Retail Media Network (RMN) Accelerator. The RMN Accelerator enables clients to unlock new revenue streams and achieve full revenue potential, while also improving customer engagement and experience.

Artificial intelligence (AI) continues to be a topic that Americans feel cautious about, according to data from YouGov. Recent surveys asked about the impact that AI is having or will have on different industries.

Targeted digital advertising is entering a new era, driven by the rise of artificial intelligence (AI). Since marketers apply advanced algorithms to consumer data, they can deliver hyper-personalized promotions with unparalleled precision.

London-based consumer research company GWI has launched its Respondent Level Data (RLD) on the Snowflake Marketplace, giving users access to anonymised, unaggregated consumer data for advanced analytics.

London-based marketing group Unlimited, parent of insight agency Walnut, is to join Accenture Song, the business services behemoth's 'tech-powered creative group'. Terms of the acquisition were not disclosed.

IPG Mediabrands this morning unveiled plans to step up its efforts to safeguard clients from the negative impact of misinformation in media -- especially on social media -- prioritizing political, climate, healthcare, AI-generated and brand-specific content.

Data-led creativity has been discussed for years but is reaching a critical inflection point. There is a necessary type of brand alchemy required today that strikes the right balance of creativity, technology, and data, without the sacrifice of humanity.

The dynamic landscape of data analytics is experiencing a profound transformation driven by the integration of AI in marketing.

Artificial intelligence is coming for the newsroom. German newspaper Bild – the highest selling tabloid in Europe – has said that it expects to make cuts to its editorial staff “due to the opportunities of artificial intelligence”.

When Lenses arrived in 2015, augmented reality (AR) technology brought magic to life before our eyes, revolutionizing what we thought was possible.