Smart Data News
Acxiom Research Identifies Five Top Customer Experience Trends for 2024
Given the recent AI hype, it’s easy to think marketers can sit back, put their feet up, and let the machines take the wheel.
A Global Promptathon to drive Good Growth in an AI World
Using a combination of different AI platforms, a global ‘Promptathon’ is taking place across 86 markets and 116 offices in 6 continents, exploring the power that AI has to revolutionise how we deliver growth for our clients.
Answering your questions: what does it take to build a new platform?
Innovation is in our DNA, and our mission has always been to bridge the gap between real people and organizations striving to understand and serve them.
Reinventing the CDP: The Evolution of Treasure Data
The term “CDP” didn’t exist until 2013, when it was coined by David Raab to describe a new class of software designed to enhance customer experiences.
Meta’s new creator tools, AI is word of the year and more
Meta has introduced several new creator tools to enhance the content creation and management experience on its Facebook platform.
Google’s SGE is getting ads
Google is actively developing new ad formats for its generative AI-powered Search Generative Experience (SGE), which is in its early stages and currently available for user testing.
Marketing’s emerging optimism in Europe
Leading-edge technology is elevating marketing teams’ customer-facing and back-office operations, with facilities such as real-time insights and prescriptive data analytics gaining traction as use cases proliferate.
TikToks are going OOP and other news
TikTok is taking its advertising game to a new level with the launch of "Out of Phone," a program that extends TikTok content beyond smartphones and into the physical world. The initiative will allow brands to use TikTok content in real-world locations such as billboards, cinemas, restaurants and more.
Cint and Delineate leverage AI for the Coca-Cola Company
The Coca-Cola Company was pivoting away from surveying consumers in the traditional pre/post method to more real time feedback.
As more brands use generative AI to create social content, agencies are changing how they measure its success
Some agencies and brands are measuring social media content differently — as they use generative AI in those social posts.
How People Can Create—and Destroy—Value with Generative AI
Generative AI will be a powerful enabler of competitive advantage for companies that crack the code of adoption. In a first-of-its-kind scientific experiment, we found that when GenAI is used in the right way, and for the right tasks, its capabilities are such that people’s efforts to improve the quality of its output can backfire.
Weekly Prompt: Amazon’s secret AI search plan & more
Business Insider reported this week that Amazon is working on a secret plan to overhaul its search bar, adding a generative artificial intelligence layer that will act as a type of concierge for customers, offering expert answers and product suggestions.
Five Million Snapchat+ Subscribers
In just over a year, more than five million Snapchatters are on Snapchat+, our subscription tier that offers access to the latest features that help Snapchatters customize their app experience and have even more fun with friends.
Habu Unveils Generative AI Capabilities On Google Cloud To Create Value From Data Clean Rooms
Habu, the Global Innovator in Data Clean Room Software, announces it is bringing Google Cloud’s generative AI capabilities with Google Cloud to help enterprises and their partners implement data clean rooms with greater velocity and scale.
Dream On, Together
When Lenses arrived in 2015, Snapchatters were delighted as they transformed their look through augmented reality
AI's Crucial Role in Enhancing Identity Resolution for Marketing
The incorporation of artificial intelligence (AI) in marketing has stirred up excitement, largely due to its capacity to facilitate creative personalization at scale and extract valuable insights from vast amounts of data.
Ipsos Puts Inspirational Insight Leaders on 'The Path'
Ipsos North America has launched an industry-wide initiative called 'The Path', a forum for insights and analytics leaders to share details about their careers and advice to inspire the 'next generation of professionals'.