Acxiom Research Identifies Five Top Customer Experience Trends for 2024
Nov. 13, 2023 | By P. Tate Olinghouse - Acxiom
Given the recent AI hype, it’s easy to think marketers can sit back, put their feet up, and let the machines take the wheel.
No need to be concerned with prospect acquisition or customer retention when new generative AI models can do it all for us, right?
The reality is, of course, quite different. AI certainly has huge potential. Throughout this report, you’ll discover numerous ways it’s being used to facilitate exciting new marketing capabilities. But there are no silver bullets – AI included. Keep in mind, AI is an umbrella term for a wide range of complex, data-driven technologies. Brands need to think carefully about harnessing their power, in conjunction with the requisite human expertise, to deliver real long-term value.