Weekly Prompt: Amazon’s secret AI search plan & more

Oct. 6, 2023 | By Mindshare

Business Insider reported this week that Amazon is working on a secret plan to overhaul its search bar, adding a generative artificial intelligence layer that will act as a type of concierge for customers, offering expert answers and product suggestions.

The aim of the initiative dubbed ‘Project Nile’ is to improve the consumer experience and therefore drive traffic and sales. It is set to be launched on mobile first in January 2024, and initially in the U.S.

The revamped search experience is expected to be more conversational and personalized, so shoppers will be able to get real-time product comparisons and additional details, reviews, and recommendations tailored to their search context.

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