Seed Funding Secured for Heatmap, Site Analytics Firm

New York based e-commerce analytics tool Heatmap has raised $4 million in seed funding to expand its marketing and engineering teams and advance machine learning capabilities.

Founded by Dylan Ander, the company plans to release eleven new features to help users monetize their websites. Heatmap analyzes 8 trillion data points to provide customized recommendations, is supported by investors including Vine Ventures, Hawke Ventures, Pari Passu Venture Partners, El Cap, and Mu Ventures.

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