Snapchat brings Versace’s new sneaker collection to life through augmented reality

June. 4, 2024 | By Snapchat

For a fully immersive experience, the Versace Mercury Lens harnesses the power of the front and back camera.

Through an interactive journey that prompts Snapchatters to tap and break a stone to unveil the shoe, Snapchat’s state-of-the-art AR technology invites sneakerheads to try on the kicks and discover it in 3D.

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