Snapchat brings Versace’s new sneaker collection to life through augmented reality
June. 4, 2024 | By Snapchat
For a fully immersive experience, the Versace Mercury Lens harnesses the power of the front and back camera.
Through an interactive journey that prompts Snapchatters to tap and break a stone to unveil the shoe, Snapchat’s state-of-the-art AR technology invites sneakerheads to try on the kicks and discover it in 3D.