Estée Lauder Names First Chief Technology, Data and Analytics Officer
Estée Lauder has appointed Brian Franz as their first Chief Technology, Data and Analytics Officer, merging previously separate departments under his leadership. Franz joins from State Street and has held senior tech roles at Diageo and PepsiCo. Reporting to the CEO, he will lead global IT, digital technology & experience, and enterprise data teams, aiming to deliver personalized digital experiences and leverage data for smarter decision-making.
This strategic move is part of Estée Lauder's "Beauty Reimagined" vision, focusing on a significant technology and operational transformation to become more agile and consumer-focused.
