How To Get The Most Out Of A Marketing Analytics Platform
April. 2, 2024 | By Eugen Knippel - Adverity
Analytics platforms fulfill an important role as they help transform raw data into insights that can be easily understood and actioned by stakeholders across the business.
But for any marketing analytics platform to be effective, the people using them need to know how to get the most out of it.
There are many guides on how to write SQL queries for BigQuery, how to create effective data stories in Tableau, how to set up custom conversions in Google Analytics, and how to create calculated columns in Power BI.