Leveraging Value-Centric Customer Segmentation for Enhanced Data-Driven Strategies
May. 28, 2024 | By Zeotap
In today’s crowded marketplace, one-size-fits-all marketing approaches won’t work – customers have diverse needs, preferences, and motivations.
In fact, research from Mckinsey found that 71% of consumers expect companies to offer personalised marketing strategies, and 76% get frustrated when this doesn’t happen. It’s crucial retail and brand marketers provide unique offers, as that’s what consumers expect to help cut through the noise.