The Psychology of Branding: Converting Attention To Memory
March. 5, 2024 | By Lily Johnson - Adverity
In the future, Mimi Turner, Head of EMEA and LatAm at the B2B institute at LinkedIn, predicts the fundamentals of marketing will look quite similar.
“I think a great deal of our marketing environment will be very recognizable. We'll probably still have big discussions about top-of-funnel and bottom-of-funnel and how they're related,” she explains.