The Psychology of Branding: Converting Attention To Memory

March. 5, 2024 | By Lily Johnson - Adverity

In the future, Mimi Turner, Head of EMEA and LatAm at the B2B institute at LinkedIn, predicts the fundamentals of marketing will look quite similar.

“I think a great deal of our marketing environment will be very recognizable. We'll probably still have big discussions about top-of-funnel and bottom-of-funnel and how they're related,” she explains.

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