Measured Unveils Incremental Ad Performance Platform
March. 27, 2024 | By MrWeb
Austin, Texas-based Measured has launched a platform promising marketers the ability to view incremental ad performance across all paid media platforms, in one place, without the need to track users across the web.
CEO and co-founder Trevor Testwuide (pictured) says of the launch: 'As advertising spending hits over $1 trillion globally, marketers are overwhelmed by the inaccurate, disjointed measurement data flowing from their campaigns. Media experimentation is no longer a nice to have resource to understand media spend's effectiveness - it's a need to have to compete. We're excited to launch a new platform that provides marketers with a full view of their spend, outcomes, and the resources needed for that experimentation, and we're energized by the platform's early results that are empowering marketers to deliver on their desired goals'.