The 5 Pillars of a Best-in-Class Marketing Mix Modeling Capability
Jan, 2024 | By Mass Analytics
There’s a class of machine learning techniques known as black boxes. Algorithms like deep neural networks belong to this category.
They have been very useful for solving many problems because of their strong predictive ability. Where the problem lies is in interpreting their results. These algorithms can be so complex that you can’t understand how they came to a certain conclusion.