What is Walmart Marketplace, and What Key Metrics Do I Need to Track?

May. 28, 2024 | By Madeleine Radunz - Adverity

Understanding and leveraging eCommerce platforms like Walmart Marketplace has become crucial for brands across various sectors.

As online shopping rates continue to grow, so does the data available to marketers who use them.

Retail marketplace APIs provide brands with a powerful opportunity to understand customers' shopping behavior directly through eCommerce channels. 

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