Kantar has launched a proprietary attention framework, which uses facial coding and new gaze monitoring components to give advertisers measures of both active and passive attention, and uncover how well ad content captures the attention of viewers on a second-by-second basis.

A supplier diversity program is a strategic commitment companies make to foster diversity and inclusivity in their supply chain.

TransUnion (NYSE: TRU) (the “Company”) today announced the next step in its ongoing, multi-year transformation effort to optimize its operating model and advance its market-leading technology.

Set up by the global Unilever Operations Data and Analytics team, the lab is built on a hybrid model where Unilever employees will work in collaboration with academics, start-ups and industry leaders on a variety of AI research projects.

Co-op, one of the world’s largest consumer co-operatives, has entered into a partnership with data collaboration platform LiveRamp in order to enhance its retail media offering.

AgeTech is a growing category of technology solutions designed to meet the needs of the 50+ audience. Business leaders and creatives tackling challenges and opportunities in this space require a deep understanding of how the audience lives, their plans for the future, and their needs and values, to build the right solutions.

We’ve teamed up with edtech company Inspirit, advised by researchers at Stanford University, to bring augmented reality into classrooms across the United States to help students better grasp STEM concepts.

Generative AI will be a powerful enabler of competitive advantage for companies that crack the code of adoption. In a first-of-its-kind scientific experiment, we found that when GenAI is used in the right way, and for the right tasks, its capabilities are such that people’s efforts to improve the quality of its output can backfire.

When we talk about storytelling in marketing, we typically refer to the use of storytelling techniques to build a brand narrative or a product story that connects with customers. We may also refer to the use of storytelling techniques to build a persuasive business case in general.

E-mobility trends: drivers want their next car to be electric, economical and a bit emotional

We’ve teamed up with edtech company Inspirit, advised by researchers at Stanford University, to bring augmented reality into classrooms across the United States to help students better grasp STEM concepts.

In the US, real-time television ad measurement firm iSpot has acquired TV ad impact measurement company 605.

Ipsos North America has launched an industry-wide initiative called 'The Path', a forum for insights and analytics leaders to share details about their careers and advice to inspire the 'next generation of professionals'.

RAPP, Wait. What’s that sound? It’s the collective clutching of pearls of thousands of advertising and marketing professionals as they contemplate whether AI will negatively disrupt their livelihoods.