Co-op enhances retail media offering with LiveRamp
Nov, 2023 | By Tyrone Stewart - NewDigitalAge
Co-op, one of the world’s largest consumer co-operatives, has entered into a partnership with data collaboration platform LiveRamp in order to enhance its retail media offering.
“At Co-op, we’re investing in our retail media business to ensure we’re connecting our members to the missions and categories they engage with and for our partner brands to have the insight they need to succeed in the omnichannel customer journey,” said Kenyatte Nelson, Chief Membership & Customer Officer at Co-op.