Merkury, Dentsu's Unrivaled Global Data & Identity Platform, Paves The Future of Open Identity With New Suite Of Solutions
Oct. 24, 2023 | By Dentsu
Dentsu announced the release of unified solutions for Merkury, the leading global data and identity platform, that gives marketers ownership and growth of first-party identity to enable a total experience — turning creative, media and customer experience data into intelligent actions that drive growth and brand loyalty.
The Merkury platform now also combines the power of dentsu’s network-wide data products, including its advanced audience-building capabilities through M1, an early pioneer of people-based marketing dating back to 2016 and patent-holding technology*.