Feeling the Pulse of Programmatic Advertising in the Big Apple and the Excitement of Adobe + Acxiom
Oct. 10, 2023 | By Melissa Metheny - Acxiom
Whew! We’re in the heart of the autumn martech event season and my air miles counter is spinning. So is my head – but in a good, nerdy way – especially after the practical learnings I got in late September in New York City.
I had the honor of co-presenting at AdExchanger’s Programmatic I/O Conference with Lory Mishra, Sr. Product Marketing Manager for Adobe Real-Time Customer Data Platform (CDP.) The Midtown Manhattan conference was bubbling with how-to ideas and multi-functional use cases for both optimizing media investments and delivering better experiences to every brand’s customers. Lory and I presented strategies on how to amplify the pace of customer acquisition to a packed room of media practitioners and experts.