Breaking Down the Modern-day Gen Z Experience: A New Model in our Report with UTA
May. 30, 2024 | By Mindshare
Since 1943, Maslow’s Hierarchy of Needs has been a preeminent framework used by marketers to better understand the needs of target consumers.
Some 80 years later, our physiological needs haven’t changed, but what we want as consumers — as it relates to our safety as individuals, our desire to connect with communities, and our own self-actualization — is evolving faster with each generation. Gen Z is the prime example: As the first generation to exist in both physical and digital realities, any effort to connect with this group authentically, and meet their needs in both realms, demands new ways of thinking.