How CDPs can benefit Telco companies: Zeotap CDP and Virgin Media O2 Success Story

March. 19, 2024 | By Zeotap

The telecom industry is a fiercely competitive sector where standing out amidst a plethora of companies is paramount.

To achieve this, telecommunication companies must undergo significant transformations in their operational methodologies, particularly in their approach to data management and technological integration to ensure customer satisfaction. In response to this imperative, an increasing number of telecom providers are embracing Customer Data Platforms (CDPs). These platforms serve as the linchpin of a company’s strategy, facilitating comprehensive data acquisition and enhancing marketing strategies.

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