Audience Data Sessions: Q&A with Powerlytics
Oct, 2023 | By Don Chapman - Eyeota
Can you introduce yourself and your audience solutions?
I am the Head of Strategic Partnerships at Powerlytics. My role is to identify new growth opportunities where our unique IRS-based data solution can add value for partners and their customers.
Audience targeting has been a focus area as our accurate income and wealth data can deliver value to a range of advertisers from consumer financial services (banks, lenders, wealth firms, insurance) to brands in a range of other sectors (travel, auto, fashion, consumer goods, etc.)