Industry at Large
Smart Data News
Accenture Buys Unlimited Group
London-based marketing group Unlimited, parent of insight agency Walnut, is to join Accenture Song, the business services behemoth's 'tech-powered creative group'. Terms of the acquisition were not disclosed.
Digital Media Planning Needs More Than Intuition, Demographics and Engagement Data
In today’s rapidly evolving landscape, marketers and media planners have more channels, mediums, and platforms to engage their buyers, yet, reaching them is more difficult than ever.
Why Now is the Time for Marketers to Tackle Cookie Deprecation
Cookies have helped marketers understand more about what their customers are interested in and in the market for.
The Audience Intelligence Solution You Need to Truly Understand Your Consumers
Understanding your audience’s unique interests, affinities, and preferences is a nearly impossible task, requiring marketers to piece together data from various sources, tactics, and even departments.
Transforming first-party data into a key business asset
Marketing agility and adaptability are more critical than ever, with organizations grappling with evolving customer behaviors, stronger privacy regulations, emerging technologies, and fading digital signals.
How To Choose Your Agency's Data Pipeline Architecture: 4 Common Setups
If you work in a marketing agency, then finding the time to understand and implement efficient data tools and architecture can be tricky. It’s one of the things we hear agencies struggle with time and time again.
Why Your Business Needs to Change from DMP to CDP
With the impending deprecation of third-party cookies and the necessary shift towards a thirst-party-data strategy, businesses should start shifting from a Data Management Platform (DMP) to Customer Data Platform (CDP).
Billion-Dollar Decisions at Risk: The Alarming Rise of Survey Fraud
Every year, brands spend billions of dollars on market research, aiming to understand consumer sentiment about issues at large or to know specific customer perspectives on their products.
Eye on 2024: How Advertisers Can Survive in a Cookieless World
For years, our industry has been talking about finding trustworthy, reliable, and validated solutions for a cookieless world.
CDP vs DMP – Which Solution is Best for Your Marketing Strategy
Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) are often pitted against one another in a CDP vs DMP standoff.
How Telcos can Benefit from a CDP Implementation: Top 6 Challenges and Solutions
With the rapidly evolving telecommunications landscape, CDPs should not be considered optional. In fact, CDPs for Telcos are essential to meet the needs of today’s consumers.
CDP Vs DMP: The 4 Key Differences & Which One To Choose
Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) are often pitted against one another in a CDP vs DMP standoff. Some marketers presume that it is an either-or scenario: they must pick one at the expense of the other because it’s needless or impossible to use both.
What Is Data Visualization: Common Mistakes and Pitfalls
Becoming a data-driven organization starts by ensuring there's a centralized, standardized, and high-quality source of business data. But having good data isn't enough on its own.
Why Brands Need a Customer Data Strategy
Customer journeys are personal journeys. We experience the world through the lens of our subjective beliefs and attitudes.
4 of The Top Marketing Analytics Tools
In the modern marketing landscape, making fast and accurate decisions based on your data is more crucial than ever, helping to drive customer engagement and improve the return on investment of your marketing efforts.
How Far Can You Scale With Your Marketing Mix Modeling
A starter MMM is a relatively straightforward linear regression model that estimates the impact of different marketing channels on a single outcome variable, sales being the most common.
Arrays in Action: Redefining Data Precision with Zeotap CDP
In the realm of data management, versatility is key. Data manifests in various formats, from flattened to complex and nested data, each serving unique purposes.
Top 5 Consumer Insights You’re Missing
Understanding who your audience is and what drives them has always been the foundation of an effective marketing strategy.
Analytic Partners Achieves ISO 27001 Certification for Information Security Management Systems
the leader in commercial analytics, today announced it has achieved ISO 27001 (ISO/IEC 27001) certification for the Information Security Management Systems (ISMS) for its entire enterprise
An Updated Approach to Data Modeling at Dig Insights
One of the strengths of Dig Insights is our data modeling and visualization.