The benefits of becoming more data-driven in your marketing are widely documented. Businesses that put data at the heart of their decision-making consistently outperform their competition in terms of customer acquisition and retention.

NIQ's digital product content division Brandbank has launched a new product data optimisation solution, Content Health+, providing insights into category comparison and content benchmarking.

YouTube is introducing new shopping features that enable creators to curate shoppable collections, plan videos more effectively, and monetize older content swiftly to increase product discovery and encourage more purchases within the app.

Interpublic Group (NYSE: IPG) announced a global partnership with Adobe to power content creation and activation across the company’s operations.

In the modern marketing landscape, making fast and accurate decisions based on your data is more crucial than ever, helping to drive customer engagement and improve the return on investment of your marketing efforts.

Adform is the only global, independent and fully integrated advertising platform built for modern marketing.

New York-based digital video ad and analytics platform Innovid has appointed Dani Cushion as Chief Marketing Officer (CMO). She is based in Atlanta and will report to Chief Commercial Officer Dave Helmreich.

WPP's consumer data specialist Wavemaker has appointed Irin Rahman as Chief Data and Technology Officer in the UK.

Evidence that data-driven companies deliver better business performance continues to build, with companies such as Google, Facebook, Tesla, Walmart, and Amazon demonstrating the transformative power of a well-implemented, mature data strategy.

Media agencies today must navigate brands’ expectations for campaign efficacy, while ensuring those expectations are met by publishers.

A supplier diversity program is a strategic commitment companies make to foster diversity and inclusivity in their supply chain.

In simple terms, this describes the process of bringing all your disparate data sources together in one centralized location and transforming data so it can easily be compared and analyzed.