Positioned as a time capsule hearkening back to the “Mad Men” era, the TWA Hotel in New York may be one of the most remarkable and compelling immersive brand experiences that’s come along in a while.

Ipsos, working with Google and UK online audience measurement standards body UKOM, has integrated YouTube viewing data into its iris platform.

In the world of market research, finding and engaging with niche audiences can feel like navigating uncharted territories. Gaining insights demands innovative strategies and streamlined processes.

In today’s rapidly evolving landscape, marketers and media planners have more channels, mediums, and platforms to engage their buyers, yet, reaching them is more difficult than ever.

Understanding your audience’s unique interests, affinities, and preferences is a nearly impossible task, requiring marketers to piece together data from various sources, tactics, and even departments.

Brands often know who their obvious audiences are. If a brand sells children’s books, marketing to families with kids is a pretty safe bet.

Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.

While a brand’s first-party data is fundamental, it’s very unlikely to be rich enough to provide context for the “who, what, where, and why” of marketing performance to drive true competitive advantage.

In the fast-paced realm of digital advertising where trends shift like sand dunes, media agencies stand at the forefront of innovation. As custodians of brands’ advertising strategies, they are tasked with navigating the ever-changing landscape to deliver maximum impact.

IPG Mediabrands' Kinesso unit is rolling out a new process to help clients assess -- and ideally mitigate -- potential risks from substantive technological shifts.

Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, has partnered with Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH).

Hi, I’m Darron Jermy the founder of DataIQ NZ. Having delivered a range of award-winning audience solutions in recent years we decided to launch DataIQ so we could continue the journey and develop even more innovative audience products for our clients.

Consumer research platform GWI has partnered with Dynata to launch a solution called GWI Audience Activation, offering end-to-end marketing including segmentation, profiling, planning and activation, for pre-built or bespoke segments using the firms' global audience data.

My name is Raffaele Apostoliti, and I'm the President & CEO over at Expandi Group. Expandi is the largest B2B Data provider in Europe for both lead generation and advertising campaigns.

My name is Josh Raper. I am the VP of Global Marketing for Affinity Answers.

Today’s consumers are constantly bombarded with advertisements from every direction. A quick Google search reveals that the average person encounters between 4,000 and 10,000 daily ads — as if you needed data to back up your daily reality.

Adstra, the fast-growing provider of enterprise identity resolution for all marketing and media touchpoints, today announced the appointment of Lance Brothers as Chief Revenue Officer.

Two years ago, Havas Media Group began the year by asserting that "transformation" is a "constant state of being," and naming Greg James to the new position of Global Chief Transformation Officer.

I’m Dörthe Jans, Director of Audience Data at YouGov, and part of YouGov’s global Activation team that helps brands and their agencies supercharge advertising campaigns with addressable audiences and unique, highly effective media.

Measuring the success of your targeted content distribution strategy is important in order to understand what’s working and what’s not, and make adjustments as needed.