Why Brands Need a Customer Data Strategy
March. 7, 2024 | By Acxiom
Customer journeys are personal journeys. We experience the world through the lens of our subjective beliefs and attitudes.
The events and encounters we have throughout our individual histories make us who we are and influence what we do. Our public persona gives way to the truth of who we’re connected to, what we want, and where we are. Our progress through the world is particular to us, and marketers need to understand how they fit into our journeys when to complement them, and when it’s appropriate to disrupt them.