Retail media networks have been the darling of the marketing world over the past few years, their growth fueled by the confluence of two major industry waves: online shopping becoming mainstream and the transformation of the advertising ecosystem.

Kantar has announced a change in its measurement of the effectiveness of ads on social network Meta within its LIFT and LIFT+ products, which will now be available through its Direct Integrations platform.

Snap Inc, parent of photo sharing app Snapchat, has announced a partnership and integration with app marketplace Snowflake, promising its advertisers encrypted, privacy-safe and effective ad solutions and signal measurement. Snap also has a new measurement partnership with AppsFlyer.

As data privacy concerns grow and third-party cookies phase out, brands increasingly seek "logged-in environments", often controlled by retailers, to maximize addressability and performance.

In a world of fierce competition, market saturation, and evolving data privacy regulations, brands are finding attracting new customers more difficult (and more expensive) than ever.

CPG and retail marketers have reached an inflection point where they realize the future is not just about collecting data.

Innovations such as RampID, UID 2.0, ID5, and a suite of other deterministic IDs are stepping up to fill the void left by cookies. Though their adoption started off on a slow note, momentum is picking up quickly.

The digital advertising landscape is on the brink of an important shift. Google’s move to phase out third-party cookies by the second half of 2024 heralds a new era of privacy-first online experiences.

As the transition away from third-party cookies in Chrome gains momentum, both advertisers and publishers are actively seeking sustainable and effective ways to fortify their data-driven strategies. Already, we see that success stories are emerging.

As signal loss has reshaped the digital ad industry, we continue to invest in offering our partners the latest privacy-centric signal solutions to help deliver relevant ads that drive valuable business outcomes.

Cookies have helped marketers understand more about what their customers are interested in and in the market for.

In the ever-evolving landscape of digital advertising, the role of first-party data has become increasingly paramount.

Marketing agility and adaptability are more critical than ever, with organizations grappling with evolving customer behaviors, stronger privacy regulations, emerging technologies, and fading digital signals.

A Kantar and Realeyes study of 200,000 recent survey sessions bought from the top three panel providers found some distressing statistics about survey panel fraud.

If you work in a marketing agency, then finding the time to understand and implement efficient data tools and architecture can be tricky. It’s one of the things we hear agencies struggle with time and time again.

With the impending deprecation of third-party cookies and the necessary shift towards a thirst-party-data strategy, businesses should start shifting from a Data Management Platform (DMP) to Customer Data Platform (CDP).

For years, our industry has been talking about finding trustworthy, reliable, and validated solutions for a cookieless world.

Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) are often pitted against one another in a CDP vs DMP standoff. Some marketers presume that it is an either-or scenario: they must pick one at the expense of the other because it’s needless or impossible to use both.

As the digital advertising landscape undergoes significant changes with the impending depreciation of third-party cookies, marketers are seeking innovative strategies to maintain effectiveness while respecting user privacy.

Third-party cookie deprecation in Chrome is underway, and advertisers and publishers alike are looking to shore up their data-driven marketing strategies in a sustainable and effective way. One thing is certain: The end of third-party cookies does not mean the end of data-driven advertising.