Accenture Buys Unlimited Group
April. 10, 2024 | By MrWeb
London-based marketing group Unlimited, parent of insight agency Walnut, is to join Accenture Song, the business services behemoth's 'tech-powered creative group'. Terms of the acquisition were not disclosed.
Dame Annette King, Accenture Song's marketing practice Global Lead says of the buy: 'There are few agencies that have proven to be as impressive as Unlimited over the last few years. The world of CRM is more crucial to brands than ever before and there is no greater partner for it than generative AI-powered creativity. We're excited to welcome the team into the Accenture Song fold and most importantly, we can't wait for the opportunities that now exist for our clients and talent'. Sohel Aziz, UK, Ireland and Africa lead, Accenture Song says the two companies have 'a shared vision for the future of CRM combined with the power of generative AI to enable the delivery of ever more relevant and impactful customer experience'.