I-COM Summit Experience 2024
THEME
The Next Generation
In-person Unconference & Awards Ceremony
Malaga | May 14 - 17
Roundtable Teasers
Summit speakers in Alphabetical order.
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Content Marketing
Real Influence, Real Impact - How to Get Creators Right for Brands
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Attribution/MMM
Balancing Short and Long-Term Returns: The Need for Optimizing Holistic Performance
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AI & ML
Integrating AI Disruption into your Business
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AI & ML
Treating Content as Data. The Effectiveness and Efficiency Gains are Endless…
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Purpose
Transforming Brand Reputation Strategy at Healthcare Technology Pioneer: From Data Informed Activity to Data Driven Impact
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AI & ML
Treating Content as Data. The Effectiveness and Efficiency Gains are Endless…
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Customer Experience
Beyond the Buzz; A Journey to New Customer Experiences Enabled by AI
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AI & ML
Minds & Machines: Balancing Progress with Responsibility
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AI & ML
Minds & Machines: Balancing Progress with Responsibility
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AI & ML
Integrating AI Disruption into your Business
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Attribution/MMM
The Impact of Creative in Measurement
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Purpose
Transforming Brand Reputation Strategy at Healthcare Technology Pioneer: From Data Informed Activity to Data Driven Impact
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Consumer Research
Foresight of the Feed – Using Signalling to Stay Ahead of Social Insights’
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ID Resolution
In Pursuit of the World's Most Powerful Identity Graph
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Attention
Using Attention to Instruct Generative AI Experiences at Scale
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Attention
Revolutionizing Awareness Campaigns: Allowing Advertisers to Optimize Directly on a KPI That Truly Matters: Awareness Impact
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Building Audiences for Growth
The Future of Digital Advertising in a Post-Cookie Era
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Attribution/MMM
Bridging the Gap of MMM and MTA in a Cookieless World
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Attention
Using Attention to Instruct Generative AI Experiences at Scale
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Behavioural Science
The Diversity Dividend – Doing the Right Thing and Driving Growth
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Attribution/MMM
Balancing Short and Long-Term Returns: The Need for Optimizing Holistic Performance
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Content Marketing
Real Influence, Real Impact - How to Get Creators Right for Brands
-
Data-Driven Organisation
Data Foundations for the Future
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ID Resolution
In Pursuit of the World's Most Powerful Identity Graph
-
Attention
Using Attention to Instruct Generative AI Experiences at Scale
-
Attention
Revolutionizing Awareness Campaigns: Allowing Advertisers to Optimize Directly on a KPI That Truly Matters: Awareness Impact
-
Attribution/MMM
Bridging the Gap of MMM and MTA in a Cookieless World