I-COM Summit Experience 2024

THEME
The Next Generation

In-person Unconference & Awards Ceremony
Malaga | May 14 - 17

Roundtable Teasers

Summit speakers in Alphabetical order.

  • Content Marketing

    Real Influence, Real Impact - How to Get Creators Right for Brands

  • Attribution/MMM

    Balancing Short and Long-Term Returns: The Need for Optimizing Holistic Performance

  • AI & ML

    Integrating AI Disruption into your Business

  • AI & ML

    Treating Content as Data. The Effectiveness and Efficiency Gains are Endless…

  • Purpose

    Transforming Brand Reputation Strategy at Healthcare Technology Pioneer: From Data Informed Activity to Data Driven Impact

  • AI & ML

    Treating Content as Data. The Effectiveness and Efficiency Gains are Endless…

  • Customer Experience

    Beyond the Buzz; A Journey to New Customer Experiences Enabled by AI

  • AI & ML

    Minds & Machines: Balancing Progress with Responsibility

  • AI & ML

    Minds & Machines: Balancing Progress with Responsibility

  • AI & ML

    Integrating AI Disruption into your Business

  • Attribution/MMM

    The Impact of Creative in Measurement

  • Purpose

    Transforming Brand Reputation Strategy at Healthcare Technology Pioneer: From Data Informed Activity to Data Driven Impact

  • Consumer Research

    Foresight of the Feed – Using Signalling to Stay Ahead of Social Insights’

  • ID Resolution

    In Pursuit of the World's Most Powerful Identity Graph

  • Attention

    Using Attention to Instruct Generative AI Experiences at Scale

  • Attention

    Revolutionizing Awareness Campaigns: Allowing Advertisers to Optimize Directly on a KPI That Truly Matters: Awareness Impact

  • Building Audiences for Growth

    The Future of Digital Advertising in a Post-Cookie Era

  • Attribution/MMM

    Bridging the Gap of MMM and MTA in a Cookieless World

  • Attention

    Using Attention to Instruct Generative AI Experiences at Scale

  • Behavioural Science

    The Diversity Dividend – Doing the Right Thing and Driving Growth

  • Attribution/MMM

    Balancing Short and Long-Term Returns: The Need for Optimizing Holistic Performance

  • Content Marketing

    Real Influence, Real Impact - How to Get Creators Right for Brands

  • Data-Driven Organisation

    Data Foundations for the Future

  • ID Resolution

    In Pursuit of the World's Most Powerful Identity Graph

  • Attention

    Using Attention to Instruct Generative AI Experiences at Scale

  • Attention

    Revolutionizing Awareness Campaigns: Allowing Advertisers to Optimize Directly on a KPI That Truly Matters: Awareness Impact

  • Attribution/MMM

    Bridging the Gap of MMM and MTA in a Cookieless World