Positioned as a time capsule hearkening back to the “Mad Men” era, the TWA Hotel in New York may be one of the most remarkable and compelling immersive brand experiences that’s come along in a while.

London-based consumer research company GWI has launched its Respondent Level Data (RLD) on the Snowflake Marketplace, giving users access to anonymised, unaggregated consumer data for advanced analytics.

In the ever-evolving landscape of eCommerce, where innovation is the heartbeat and adaptation is the key to survival, staying abreast of the latest trends is essential for marketers seeking to carve out their niche in the digital marketplace.

Global consumer health company Haleon, the firm behind brands such as Sensodyne and Centrum, has appointed Geoff Painter as Global Head of Consumer Business Insights and Analytics.

The dynamic landscape of data analytics is experiencing a profound transformation driven by the integration of AI in marketing.

Modern marketers often find themselves in an unenviable position, being overwhelmed by data, yet under pressure to make speedy optimization decisions.

Market research. Where every data point holds the potential to shape strategic decisions, businesses with advanced knowledge understand that market research isn’t just about collecting data; it’s about extracting actionable insights that drive strategic excellence.

In a landmark move, Abu Dhabi-based International Holding Company (IHC), the global diversified multi-sector investment company, has announced the creation of a new Board Observer position for an “Artificial Intelligence (AI) Observer”, named “Aiden Insight”.

AXA, a worldwide leader in insurance and asset management, and Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), today announced their intention to jointly develop and build AXA Digital Commercial Platform (DCP) and associated software services to enable next-generation risk management.

While a brand’s first-party data is fundamental, it’s very unlikely to be rich enough to provide context for the “who, what, where, and why” of marketing performance to drive true competitive advantage.

Every year, brands spend billions of dollars on market research, aiming to understand consumer sentiment about issues at large or to know specific customer perspectives on their products.

Consumer intelligence specialist NIQ - previously Nielsen IQ - has appointed former TransUnion exec R. Dane Mauldin as Chief Transformation Officer. He replaces Curtis Miller, who moves into the role of Chief Strategy Officer.

Beyond just content generation lies a host of possibilities for Gen AI in addressing marketing challenges. As businesses increasingly leverage generative AI, its potential to support marketers with data discovery, curation, and quality has started to become more apparent.

One of the strengths of Dig Insights is our data modeling and visualization.

Marketing dashboards offer a solution to this challenge by providing a quick and easy way to monitor, analyze, and make decisions from your marketing data.

GroupM's new data / audience planning agency EssenceMediacom has formed a dedicated data, technology and analytics function to 'deliver business solutions to clients in the post-cookie era'.

Consumer behavioral data firm Circana has launched Liquid Data Engage, which allows retailers to manage market performance, category management, loyalty, supply chain, and retail media data assets in one solution, and identify opportunities for growth.

Veteran digital marketing firm Razorfish, a subsidiary of Publicis, has promoted Sisi Zhang to serve as its Chief Data and Analytics Officer, and hired Matt Lefever as COO.

Besides the fact that they had to spend ages collecting data from various sources, including actual physical documents, they needed to be highly technical and experienced in various coding languages to be able to do their jobs.

As the year comes to a close, many partners are looking ahead to 2024 and the predicted trends set to impact the industry and what advertisers need to know. This week, we’re sharing the latest reports to inspire and prompt your Good Growth.