In a world of fierce competition, market saturation, and evolving data privacy regulations, brands are finding attracting new customers more difficult (and more expensive) than ever.

Customer journeys are personal journeys. We experience the world through the lens of our subjective beliefs and attitudes.

With all the hype around AI, it’s become hard to separate speculation from reality. But a new report from Acxiom, Where AI and Marketing Collide: 2024 CX Predictions, cuts through the noise with hard data on how brands are using AI to transform customer experiences right now.

Personalization is big business.

Proactive customer service in the digital realm isn’t new. It’s already table stakes for most B2C enterprises.