An Updated Approach to Data Modeling at Dig Insights
Feb, 2024 | By Dig Insights
One of the strengths of Dig Insights is our data modeling and visualization.
Data modeling allows us to translate research metrics into business metrics like share or source of volume and incrementality, or to recommend an optimized portfolio of products, claims, or benefits.
A critical input to these models is identifying which products, claims, or benefits will trigger actual in-market purchases by consumers.