Read about impressions of the event on leading trade press like AdWeek: 3 Burning Mobile Data Questions, Are Brand Rivalries Like the Taco Bell-McDonald's Dust-Up Good Marketing?, Big Data Players Riff on Instagram Video (and Ukulele), Big Marketers Have Real-Time Data for Just About Everything, Kellogg Data Exec Says Digital Ad Fraud Is Unacceptable, Starwood's Crazy Facebook ROI and 5 Other Surprising Brand Reveals, Women Are Getting More Data Exec Gigs and 4 Other I-Com Takeaways, Why Johnson & Johnson Treasures BabyCenter's Data.
Starcom Mediavest Group (above) experienced the thrill of Royal Victory, winning both the Overall and Runner Up Categories for the Data Creativity Awards. Pictured from Left to right: Rome Winners, Darren Drew, Database Marketing and CRM Manager, eBusiness, Virgin Atlantic Airways, UK & Loren Grossman, Global Chief Strategy Officer for RAPP UK - Andreas Cohen, I-COM Chairman, Switzerland - Overall Winner Seville, Aarti Bharadwaj, Vice President Analytics Center of Excellence, Starcom MediaVest Group India and Competition Sponsor, Barry Adams, General Manager, Greater China & Southeast Asia, Experian Marketing Services, Hong Kong SAR.
Brand Karma & Starwood Hotels APAC Singapore won the Emerging Market Regions Award. Pictured from left to right: Andreas Cohen, I-COM Chairman, Switzerland - Janice Chan, Senior Director, Digital Marketing APAC, Starwood Hotels - Mario Jobbe, COO & Co-Founder, Brand Karma, Singapore and Competition Sponsor, Barry Adams, General Manager, Greater China & Southeast Asia, Experian Marketing Services, Hong Kong SAR.
The Official Selection of the 2nd edition of the Data Creativity Awards presented their entries on Apr 1st in Seville: Accuen (Omnicom), USA - Bottlenose & Razorfish, USA - Brand Karma & Starwood Hotels, Singapore - Evidon & Telegraaf, USA - RAPP & Brita, USA - Havas MFG Labs & Warner Bros., France - Johnson & Johnson & McNeil, Aveeno and Johnson's Baby, USA - PHD Media, USA - Starcom MediaVest Group & Axis Bank, India - Starcom MediaVest Group & Suncorp Group, Australia - Xaxis, MediaCom and American Eagle Outfitters, USA."
Congrats to RealEyes UK and their CEO, Mihkel Jäätma, for being selected by both the Jury and Audience as Overall Winner of the I-COM Big Data Venture Challenge. Pictured from left to right: Andreas Cohen, I-COM Chairman, Switzerland - Competiton Sponsor, Scott Hagedorn, CEO, Annalect, USA - Mihkel Jäätma, CEO, RealEyes, UK.
It was worth the long trip from New Zealand, as VMob, CEO, Scott Bradley accepts the trophy for winning the Emerging Market Regions Category for the I-COM Big Data Venture Challenge. Pictured from left to right: Rome Winner, Kevin Tan, CEO, Eyeota, Singapore - Andreas Cohen, I-COM Chairman, Switzerland - Competition Sponsor, Scott Hagedorn, CEO, Annalect, USA - Scott Bradley, CEO, VMob, New Zealand.
The Official Selection of the 2nd edition of the I-COM Big Data Venture Challenge startup competition: Burt, Sweden - Databox, USA - Datacratic, Canada - fligoo, Argentina - IDSCREEN, Israel - JamiQ, Singapore - Pixalate, USA - Placed, USA - RealEyes, UK - Semsoft, France - Shareablee, USA - VMob, New Zealand presented at the I-COM Global Summit Seville.