In the US, enterprise marketing attribution platform Alembic has raised $14m in series A funding, which it will use to enhance its engineering capabilities, broaden its product range and accelerate client acquisition. Backers include Jeffrey Katzenberg and Joe Montana.

Digital transformation has emerged as a critical strategic imperative for companies around the globe. It's not just a fleeting trend; digital transformation is crucial for staying competitive in an increasingly digitalized world.

The marketing landscape has undergone rapid evolution, witnessing an explosion of diverse channels.

As enterprises strive to embrace a more data-driven approach, they encounter various challenges that can hinder their ability to fully harness the power of data.

Data sharing and activation platform LiveRamp has agreed to acquire clean room software provider Habu, for cash and stock totalling around $200m.

My name is Josh Raper. I am the VP of Global Marketing for Affinity Answers.

In the fast-paced world of marketing, businesses are constantly striving to gain an edge, often at the expense of their most valuable asset – customer data.

Data integration is crucial for any business that wants to make data-driven decisions. To deliver clear, actionable insights that drive business growth, you first need a consolidated, standardized view of your data.

Measuring the success of your targeted content distribution strategy is important in order to understand what’s working and what’s not, and make adjustments as needed.

Rocketer, a performance marketing company with proprietary media delivery technology, and TransUnion (NYSE: TRU), today announced the launch of Rocketer Powered By TruAudience, a data collaboration designed to supercharge how insurance companies identify high-value prospects and move them through the sales funnel.

One of the biggest challenges that many modern marketers face is trying to make sense of marketing performance data that is stuck in silos across multiple different platforms.

To start, it seems initial Black Friday forecasts underestimated consumer demand.

The healthcare sector, just like the other industries, is actively adopting digital transformation.

At LiveRamp, we believe a clean and efficient data ecosystem is the backbone of any successful data-driven enterprise.

Speaking at the recent UK AI Safety Summit, Musk, despite launching his hyper-intelligent AI business, X.ai, issued warnings about advanced technology potentially replacing all human jobs.

To create truly relevant and competitive campaigns, marketers need at-their-fingertips access to current data-driven insights on their audience and markets.

Evidence that data-driven companies deliver better business performance continues to build, with companies such as Google, Facebook, Tesla, Walmart, and Amazon demonstrating the transformative power of a well-implemented, mature data strategy.

Omnicom-owned data and analytics firm Annalect has appointed former IBM and Accenture Song exec Lauren Walker as Chief Client Solutions Officer.

I’m Nathan Thomas, SVP of Data Sales & Strategy at Playwire. I have been with Playwire for 15 years, where I have either founded or managed our Yield Ops, Ad Ops, and Publisher Management teams.

The unrealized potential within data is immense, hindered by concerns over data liabilities and commercial limits.