Smart Data News
Mediaocean Promotes Nick Galassi to President and Chief Financial Officer as Industry Adoption of Modern Advertising Infrastructure Continues to Rise
Mediaocean, the mission-critical platform for omnichannel advertising, has announced the promotion of Nick Galassi to President and Chief Financial Officer.
Maximize your ROI with Multichannel Advertising
Arimadata, The era of one-size-fits-all advertising is over.
Magnite Inks Deal With Mediaocean to Boost Access to CTV For Local Linear Buyers
Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today announced a partnership with Mediaocean, the mission-critical platform for omnichannel advertising, to provide direct access to streaming and CTV inventory for local linear buyers.
Nielsen Rivals Comscore, iSpot, VideoAmp Get Conditional Certification as Ad Currency by Joint Industry Committee
Nielsen challengers Comscore, iSpot and VideoAmp were granted conditional certification as currency for buying and selling advertising by the U.S.
X To Sell Programmatic Ads Via Google
Since Elon Musk acquired Twitter last year and rebranded it to X, the company has seen its ad revenues fall.