Smart Data News
iSpot Acquires TV Ad Impact Measurement Firm 605
In the US, real-time television ad measurement firm iSpot has acquired TV ad impact measurement company 605.
Magnite Inks Deal With Mediaocean to Boost Access to CTV For Local Linear Buyers
Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today announced a partnership with Mediaocean, the mission-critical platform for omnichannel advertising, to provide direct access to streaming and CTV inventory for local linear buyers.