Smart Data News
Audience Data Sessions: Q&A with Experian ANZ
Eyeota, I’m David Mason, the Sales and Product Director of Experian Marketing Services. I’ve been with Experian for over 15 years and can say Experian really understand the challenges with extracting value from data.
Magnite Inks Deal With Mediaocean to Boost Access to CTV For Local Linear Buyers
Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today announced a partnership with Mediaocean, the mission-critical platform for omnichannel advertising, to provide direct access to streaming and CTV inventory for local linear buyers.
Why Brands Should Be Paying Closer Attention to Gen Z
Acxiom, It’s easy to look at any emerging generation and assume it’s just a younger version of what came before – perhaps with different hair styles, inexplicable music tastes, or questionable fashion sense.