Harnessing The Power Of AI In Marketing Analytics

March. 20, 2024 | By MarketScience

In the ever-evolving marketing landscape where fast-paced digital media is becoming more prominent, companies are constantly seeking innovative ways to improve their marketing strategies.

Among the most powerful tools at the disposal of marketing analytics experts and marketers alike are Artificial Intelligence (AI) and its subset, Machine Learning (ML). They have been revolutionizing the marketing space for less than a decade.

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