Synthetic Data: A New Frontier for Marketers

By Cecilia Dones

Synthetic data, a privacy-compliant alternative to real-world data, is gaining more and more traction in marketing. It is generated using AI and machine learning to mimic real-world data patterns without containing personal information. This allows for increased data availability, enhanced testing capabilities, and improved privacy compliance.

However, it's crucial to ensure data quality and address ethical concerns. Marketers should collaborate closley with data teams to leverage synthetic data, drive innovation and make informed decisions.

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