Vidmob Integrates Realeyes Attention to its Creative Data Platform

June. 6, 2024 | By Mihkel Jäätma - Realeyes

Creative attention metrics represent one of the biggest opportunities for advertisers to address the need for more campaign performance and accountability.

According to the ARF advertising model, attention is the dividing line between ad delivery and ad effect. Attention is validated to predict future sales.

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