Salesforce Connections 2024: The Year of Data Cloudiness
June. 11, 2024 | By Jeff vonSeldeneck - Acxiom
The event featured a stellar lineup of keynote speakers, including Ariel Kelman, Salesforce President and CMO, who talked about the ways AI is changing how we work and the pivotal role of data in enabling AI.
He talked about how Einstein Copilot for Marketers helps create personalized content, smarter segments and faster campaign deployment. His keynote set the tone for what would become the central theme of the event: Data Cloud.