Creativity and community in the intelligent commerce era

June. 4, 2024 | By Mindshare

We’re moving from a world characterised by simple transactions to one that is truly connected, AI-enabled, and more human than ever. 

It’s a world in which consumers expect their community values to be reflected by brands, and shoppers want entertainment from their retail experiences. This world is built on creativity, and an understanding of the motivations, mindsets and emotions that drive purchase decisions. 

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