Innovation is in our DNA, and our mission has always been to bridge the gap between real people and organizations striving to understand and serve them.

Personalization is a hot topic right now, especially for brands that want to scale up. McKinsey & Company research shows that 71% of consumers expect personalized engagements.

The Coca-Cola Company was pivoting away from surveying consumers in the traditional pre/post method to more real time feedback.

Business Insider reported this week that Amazon is working on a secret plan to overhaul its search bar, adding a generative artificial intelligence layer that will act as a type of concierge for customers, offering expert answers and product suggestions.

E-mobility trends: drivers want their next car to be electric, economical and a bit emotional

As ever, Cint remains focused on optimisation and innovation. After all, in the ever evolving world of digital market research, there is always much to do.