In the ever-evolving landscape of eCommerce, where innovation is the heartbeat and adaptation is the key to survival, staying abreast of the latest trends is essential for marketers seeking to carve out their niche in the digital marketplace.

Retail media doesn’t come without its fair share of challenges and staying ahead of this game is essential for businesses looking to thrive in 2024 and beyond.

In the dynamic landscape of Retail Media, staying ahead of the curve is paramount to success. At its core, retail media revolves around connecting with the right audience at the right moment with compelling messaging.

Why Retail Media is so important for successful targeted advertisement strategy in a privacy-focused era?

In recent times, Retail Media has emerged as a prominent and relevant advertising strategy. It’s not just about providing brands with a unique opportunity to engage with their customers meaningfully; it also offers a robust advertising approach built upon first-party data.

Consumer behavioral data firm Circana has launched Liquid Data Engage, which allows retailers to manage market performance, category management, loyalty, supply chain, and retail media data assets in one solution, and identify opportunities for growth.

As the year comes to a close, many partners are looking ahead to 2024 and the predicted trends set to impact the industry and what advertisers need to know. This week, we’re sharing the latest reports to inspire and prompt your Good Growth.

As the curtain closes on 2023, many moments have been etched into our memories. While Taylor Swift was causing record-breaking seismic activity in Seattle, generative AI sent shockwaves through the media industry as many grappled with its potential applications.

Amidst the ever-evolving landscape of retail giants specialising in household appliances and electronic devices, the key to triumph lies in crafting personalised and flawless customer experiences.

Social media dominated 2023 headlines: a possible TikTok ban… the launch of Meta’s Threads … and advertiser boycotts of X (formerly Twitter).

Co-op, one of the world’s largest consumer co-operatives, has entered into a partnership with data collaboration platform LiveRamp in order to enhance its retail media offering.

Retail media is at the cusp of a transformative journey. In recent years, it has undergone substantial evolution, fueled by changing consumer behavior and the digital revolution.

IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG) announced today the launch of KINESSO, a tech-driven performance unit delivering real intelligence that moves brands forward.