Anna Estlund is the Senior Director of Insights and Strategy at Pernod Ricard. She shared with Realeyes how the company is approaching attention measurement for its roster of brands.

In the ever-evolving landscape of digital advertising, the role of first-party data has become increasingly paramount.

TransUnion (NYSE: TRU) today announced a partnership with MRI-Simmons, a leading provider of insights on the American consumer. As two leading data and technology companies, this collaboration will benefit clients with improved actionability across the addressable marketing ecosystem.

TransUnion (NYSE: TRU) introduced today OneTru™, its new solution enablement platform for managing, governing, analyzing and delivering data and insights.

Today, TransUnion (NYSE: TRU) announced a partnership between its marketing solutions line, TruAudience®, and Samooha, by Snowflake, a native data clean room solution on Snowflake.

In the modern world, convenience is a priority. Customers want seamless journeys where brands offer the right information in the right place at the right time, and anything that introduces friction into the mix can prove fatal to the customer journey.

As we kicked off 2024, like many within the media industry, I had the pleasure of heading to Las Vegas to attend CES 2024.

In the ever-evolving landscape of marketing, Generative AI (Gen AI) tools like ChatGPT have been a hot topic.

Data sharing and activation platform LiveRamp has agreed to acquire clean room software provider Habu, for cash and stock totalling around $200m.

GroupM, WPP's media investment group, has announced it will integrate behavioral data into its Choreograph insights platform via Google's Audience Insights API.

In the ever-evolving world of marketing and advertising, businesses faced a growing need to track individual identities across multiple devices as consumer behavior became increasingly fragmented.

This week, OpenAI launched the GPT Store, an online marketplace enabling users to share their own chatbots, developed using OpenAI's language models.

From policy changes to the demise of the cookie, we’re only a few days into 2024 and the advertising industry is already undergoing transformation.

As the curtain closes on 2023, many moments have been etched into our memories. While Taylor Swift was causing record-breaking seismic activity in Seattle, generative AI sent shockwaves through the media industry as many grappled with its potential applications.